The Post Formatter blog
Guides and analysis on getting your posts read, across LinkedIn, X, Facebook and Threads. How the analytics really work, what formatting changes, and where the numbers mislead.
Latest article
How to Paste From ChatGPT to LinkedIn Without Losing Your Formatting
You ask ChatGPT for a LinkedIn post, copy it, paste it, and the **bold** arrives as literal asterisks. Here is exactly why that happens, the three ways to fix it in under a minute, and how to prompt so the problem mostly stops occurring at all.
Artyom Shimanski 
More articles
Newest first
LinkedIn Writing 8 min read The LinkedIn "See More" Cutoff: Where It Lands and How to Beat It Everything after the cutoff is invisible until someone clicks, and the click itself is a signal LinkedIn watches. Where the cutoff really lands on desktop and mobile, why blank lines spend the budget faster than words, and what belongs above the fold.
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LinkedIn Analytics 12 min read What Are Impressions on LinkedIn? A Straight Answer, With the Numbers That Matter Impressions are the first number LinkedIn shows you and the easiest one to misread. Here is exactly what LinkedIn counts, why the number is bigger than the number of people who saw your post, and how to tell a good result from a flattering one.
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Evergreen guides
The reference pages people come back to, kept current as LinkedIn changes.
Who writes this
Artyom Shimanski
Founder of Post Formatter
I'm a software developer and entrepreneur with 15+ years of building for the web. I built Post Formatter after getting tired of pasting LinkedIn hooks into a Unicode converter and back. I write about the parts of LinkedIn that people actually get stuck on: analytics that don't add up, formatting the composer won't do, and what the numbers are really telling you.
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