The Post Formatter blog
Guides and analysis on getting your posts read, across LinkedIn, X, Facebook and Threads. How the analytics really work, what formatting changes, and where the numbers mislead.
Latest article
What Are Impressions on LinkedIn? A Straight Answer, With the Numbers That Matter
Impressions are the first number LinkedIn shows you and the easiest one to misread. Here is exactly what LinkedIn counts, why the number is bigger than the number of people who saw your post, and how to tell a good result from a flattering one.
Artyom Shimanski 
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Who writes this
Artyom Shimanski
Founder of Post Formatter
I'm a software developer and entrepreneur with 15+ years of building for the web. I built Post Formatter after getting tired of pasting LinkedIn hooks into a Unicode converter and back. I write about the parts of LinkedIn that people actually get stuck on: analytics that don't add up, formatting the composer won't do, and what the numbers are really telling you.
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