Real formatting for the platforms that left it out
Post Formatter is a free Chrome extension and a growing kit of web tools that put bold, italic and 30+ Unicode styles right where you write, on LinkedIn, X, Facebook, Threads, Bluesky, YouTube and Pinterest.
One toolbar, seven networks
Who's behind it
Hi, I'm Artyom
I'm an entrepreneur and software developer with 15+ years of building for the web: SaaS platforms, browser extensions and games. Post Formatter is one of eight products I've shipped, alongside tools like AI Edit, FixMeBot and Blurr.
Post Formatter started in 2024 as a personal itch. I kept jumping to a separate Unicode converter to bold my LinkedIn hooks, pasting text back and forth and losing formatting on the way. So I built a toolbar that formats text right inside the composer, and kept refining it with feedback from the people who use it.
It's still built the way I believe products should be: user-first, fast by default, free where it counts, and improved in small, frequent releases. If something feels off or you have an idea, tell me directly: every message lands in my inbox, not a ticket queue.
Why it exists
A great post, flattened into grey text
Social platforms render every post in one plain typeface. No bold for your hook, no way to make a takeaway land, nothing to break up a wall of text. So the best ideas scroll past unread.
Post Formatter closes that gap. Select your text, pick a style, and it becomes genuine Unicode characters that carry your formatting into any composer. One click instead of hunting for a converter and pasting back and forth.
Before
3 lessons from scaling to 10k users. Save this for later.
After
𝟯 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 from scaling to 𝟏𝟎𝐤 𝐮𝐬𝐞𝐫𝐬. 𝘚𝘢𝘷𝘦 𝘵𝘩𝘪𝘴 for later.
The journey
From side project to daily tool
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2024
A side project begins
The first version of the extension is built to scratch a personal itch: bold LinkedIn hooks without a converter tab and endless copy-paste.
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March 2026
postformatter.com goes live
Free web tools join the extension: text formatters, font generators and a character counter, nothing to install.
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2026
11 languages
Tools and guides are localized for Dutch, German, French, Italian, Spanish, Polish, Nordic languages and more.
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Today
30+ styles, 7 platforms
Rated 4.8★ on the Chrome Web Store, with a free plan that stays free.
Two ways to format faster
Install the extension for one-click formatting inside the composer, or use the free web tools with nothing to install.
The Chrome extension
An inline toolbar inside the composer: select text, click a style, done. Plus a live post preview, drafts with folders, a character counter, and optional AI proofreading and auto-styling.
- Format in place, no copy-paste
- Live preview for 5 networks
- Drafts, folders and tags
- AI proofread and auto-style
Free web tools
Copy-and-paste generators and utilities you can use without installing anything, from a full text formatter to per-style font generators and a character counter.
How it's built
Principles I ship by
Free where it counts
Bold, italic, strikethrough, underline and case are free forever, no account. Pro is optional and adds AI plus 20+ premium styles.
Private by design
The extension runs in your browser. AI uses your own key with zero markup and requests go straight to the provider. Nothing to hide, nothing to sell.
Renders everywhere
Every style is real Unicode, not an image or HTML, so your formatting looks identical on iOS, Android, desktop and every app that accepts text.
Make your next post impossible to scroll past
Free to start, no sign-up. Add it to Chrome and format your first post in seconds.